I just wrapped up my Loyalty Marketing Discussion at the Montana Auto Dealer’s Association 100 anniversary meeting. Right away dealers began asking for a copy of my presentation. So here it is.MTADA-Loyalty Marketing
The Montana Automobile Dealers Association is made up of 119 franchised new car and truck dealers in Montana. The association and its members strive to uphold the highest standards of honesty and integrity and continuously work together to improve the car buying experience for Montana consumers.
Montana Automobile Dealers Association was organized in 1939 to promote a high plane of business ethics for those engaged in the retail motor vehicle business; to encourage and promote a spirit of cooperation among motor vehicle dealers and their affiliation and support of local associations and the National Automobile Dealers Association so that the interests of all motor vehicle dealers and the general public, in relation thereto, may be best served; to encourage and assist in the information of local associations and seek to merit co-operation and approval; to endeavor to raise to the highest degree of standards, ethics, and practices of motor vehicle merchandising to the end that the trade, through efficient management, may enjoy the opportunity of profitable operation and the building up of financial security; to seek through cooperative efforts the correction of any unfair or unbusinesslike practices; to conduct such investigations, studies, and researches as may be necessary and advisable to compile factual data and gather information, the knowledge of which will be useful and valuable to the trade toward improving efficiency of its operations; to issue such trade publications as the Board of Directors may authorize; to promote drivers, street, highway, and traffic safety. http://mtada.com/