For a solid 10 seconds I was stunned, awkwardly I chuckled but could not believe what I had heard. It was shocking, it was crude, it was said to make a point.
The Manager felt he was far smarter than the customer, not just smarter but superior. How often have you sat at your desk shaking your head because the customer didn’t understand the value you were presenting them? How many times did you try to explain all the benefits for it to fall on deaf ears?
That was the reason for the meeting. That was the purpose of getting all the salespeople into one room. To help train them to overcome the objections they were about to hear daily. Now you know me, I love training. I love the chance to role play,(keep it clean)I love to help others understand. But the way you go about the training is as important as the material you are training on.
This was not at a dealership, this training was not about selling cars. No, it was sales training for a vendor. A vendor whose Director, Enterprise Solutions in the Greater Chicago Area thought it appropriate to say those timeless words I will never forget. Words that will echo through the halls of infamy.
“If the dealer doesn’t buy into the “XYZ OEM platform” they are Fucking Stupid!”… Think about that. Really think about the pompous arrogance of a mandated OEM provider who feels that their product trumps all to the point of calling those who disagree with him “Fucking Stupid”…
I worked at that vendor for only a few weeks after that. When I think back about what I miss about working for that vendor, the travel, diamond status on Delta, a couple decent people, I think back to that sale meeting and David’s words and feel just fine not working there anymore.
In the comment section below submit your guess as to which company thinks so little of their actual customers, share with your friends. When enough people have seen this post I will disclose not only the company but share the profile of the “Manager”…
Ready to share?