Loyalty Marketing MTADA Presentation

I just wrapped up my Loyalty Marketing Discussion at the Montana Auto Dealer’s Association 100 anniversary meeting. Right away dealers began asking for a copy of my presentation. So here it is.MTADA-Loyalty Marketing

Loyalty Marketing mtada

Micah Birkholz Sharing Loyalty Marketing Strategies

“What is the lifetime value of a customer? How much do they spend on average with their dealership? Why do some dealerships have ridiculously loyal customers and others have coupon shoppers and that’s it? In Loyalty Marketing: The Missing ingredient you will learn how organizations across the country in both big and small markets are killing it with their loyalty marketing programs. You will learn what “customer loyalty” really is and how to effectively create a program to launch in your own store. Why is loyalty marketing an ingredient you need? You will see case studies that show a loyalty marketing program assisted a dealer group earn an additional $4.6 million in the service drive. You will see how dealerships in snowy and cold mn sold an additional 250 units in the month of january. Loyalty Marketing is the missing ingredient your dealership needs. “
A little about MTADA:

The Montana Automobile Dealers Association is made up of 119 franchised new car and truck dealers in Montana. The association and its members strive to uphold the highest standards of honesty and integrity and continuously work together to improve the car buying experience for Montana consumers.

Montana Automobile Dealers Association was organized in 1939 to promote a high plane of business ethics for those engaged in the retail motor vehicle business; to encourage and promote a spirit of cooperation among motor vehicle dealers and their affiliation and support of local associations and the National Automobile Dealers Association so that the interests of all motor vehicle dealers and the general public, in relation thereto, may be best served; to encourage and assist in the information of local associations and seek to merit co-operation and approval; to endeavor to raise to the highest degree of standards, ethics, and practices of motor vehicle merchandising to the end that the trade, through efficient management, may enjoy the opportunity of profitable operation and the building up of financial security; to seek through cooperative efforts the correction of any unfair or unbusinesslike practices; to conduct such investigations, studies, and researches as may be necessary and advisable to compile factual data and gather information, the knowledge of which will be useful and valuable to the trade toward improving efficiency of its operations; to issue such trade publications as the Board of Directors may authorize; to promote drivers, street, highway, and traffic safety. http://mtada.com/

 

 

 

 

 

 

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Servant Leadership, Coaching and Management

Are we Leaders or just Managers? Great question that many people ask of themselves and those above them in the hierarchy of their business. If you walk into any bookseller or shop online in Ibooks or the Kindle store you can find literally hundreds if not thousands of titles that address this. When you read and truly study this you will find there is a huge disparity between the two. I strive to be a leader in my industry.

I do not have a huge multi-million dollar company, I don’t have oem contracts that dictate what I do… What I do have is the ability to affect positive change and understanding in an industry that has provided well for my family and has given me the opportunity for personal growth. I do all that I can to pay it forward.

In “You Don’t Need a Title to Be a Leader” Mark Sanborn shares great insight into how attitude separates Mangers from true Leaders. “The Way of The Shepherd”breaks down philosophies to best look out for your team and the skills one needs to be an effective Leader. These books were recommended to me by a leader who I consider to be a great mentor, friend and yes he is my “manager”.

John C. Maxwell shared a humorous story that I have shared below in his book“Developing the Leader Within You”. After reading it I thought back to my saturday morning sales meetings at my hometown Ford store. I have adjusted it slightly:

During a Saturday morning sales meeting at the local dealership, the General Sales Manager was berating the sales staff for their dismally low sales for the month. “I’ve had just about enough of poor performance and excuses,” he said. “If you can’t do the job, perhaps there are other sales people who would jump at the chance to sell cars here.” Then, pointing to a newly recruited, retired pro-football player, he said. “If a football team isn’t winning, what happens? The players are replaced right?”

The question hung heavy for a few seconds; then the ex-football player answered, “Actually, sir, if the whole team was having trouble, we usually got a new coach”

So the question remains, Are we leaders or managers?

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Passion and Insanity In the Car Business

I have met thousands of salespeople who say they are passionate about selling, truth is they are not, they are passionate about making money. Passion. Truth is that word sickens me, it is a buzzword that has been over used time and time again. Passion is suffering…. passion is not excitement. You know the definition of insanity? If you silently answered to yourself, “it is doing the same thing over and over again and expecting a different result” congratulations you are stupid. That is not a definition of insanity, it is an example, a word picture to provoke thought…. What is insanity?
Here you go:

in·san·i·ty
inˈsanitē/
noun
  1. the state of being seriously mentally ill; madness.
    “he suffered from bouts of insanity”
    synonyms: mental illness, madness, dementia; More

    • extreme foolishness or irrationality.
      plural noun: insanities
      “it might be pure insanity to take this loan”

Now you might think I am stirring the pot again… but I am not. Right now I am not ranting, no I will leave that to others out there… I am not calling out another vendor who cares more about a contract than the client… no I am not doing that… I am not going to call out another time in which a company let go a superstar and kept a brown noser… No I am not doing that. No I am not talking about managers asking their employees to take cash advances on their company cards to buy lap dances… no I am not talking about that…

Now I am venting. This is an unformational post that I am using to keep focus. I am writing this to maintain my sanity. I am writing this not just for you in the odd hopes you might be slightly entertained, but more so that I do not get another lecture about burning bridges with companies I have no respect for. I love car dealerships. i love working with people to help them get better, I love to learn in the process and see where I need to improve.

I have made many many mistakes and I am sure I will make many more… But I learned listening to the wise words of the Eye of the tiger:  this simple lesson:

This meme has 0 to do with this post

This meme has 0 to do with this post

Risin’ up, back on the street
Did my time, took my chances
Went the distance now I’m back on my feet
Just a man and his will to survive

So many times it happens too fast
You trade your passion for glory
Don’t lose your grip on the dreams of the past
You must fight just to keep them alive

It’s the eye of the tiger, it’s the thrill of the fight
Risin’ up to the challenge of our rival
And the last known survivor stalks his prey in the night
And he’s watchin’ us all with the eye of the tiger

Have a great night my friends…

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Schwan’s Food Fundraiser: How to support Cosette Birkholz

Cosette Birkholz wants to go to Washington DC with her class from Bloomington Lutheran School in Bloomington, MN, but she could use your help. Are you going to buy groceries anytime soon? Do you like Schwan’s Foods? Do you like having things delivered???? Well watch the video and then click the links below: https://www.schwans-cares.com/ enter Campaign code 12000, than click on “Cosette Birkholz” name so she gets the credit:) Here is another video to learn more about my daughter: http://micahbirkholz.com/2014/08/03/cosette-birkholz-schwans-washington-dc-and-fundraising/
For step by step instructions: http://micahbirkholz.tumblr.com/post/93182199046/help-cosette-get-to-dc-and-get-schwans

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Do Something

I love the message of this song by Matthew West. Read it, enjoy it then go do something….

Get Up and Do Something

Get Up and Do Something

I woke up this morning
Saw a world full of trouble now
Thought, how’d we ever get so far down
How’s it ever gonna turn around
So I turned my eyes to Heaven
I thought, “God, why don’t You do something?”
Well, I just couldn’t bear the thought of
People living in poverty
Children sold into slavery
The thought disgusted me
So, I shook my fist at Heaven
Said, “God, why don’t You do something?”
He said, “I did, I created you”

If not us, then who
If not me and you
Right now, it’s time for us to do something
If not now, then when
Will we see an end
To all this pain
It’s not enough to do nothing
It’s time for us to do something

I’m so tired of talking
About how we are God’s hands and feet
But it’s easier to say than to be
Live like angels of apathy who tell ourselves
It’s alright, “somebody else will do something”
Well, I don’t know about you
But I’m sick and tired of life with no desire
I don’t want a flame, I want a fire
I wanna be the one who stands up and says,
“I’m gonna do something”

If not us, then who
If not me and you
Right now, it’s time for us to do something
If not now, then when
Will we see an end
To all this pain
It’s not enough to do nothing
It’s time for us to do something

We are the salt of the earth
We are a city on a hill (shine shine, shine shine)
But we’re never gonna change the world
By standing still
No we won’t stand still
No we won’t stand still
No we won’t stand still

If not us, then who
If not me and you
Right now, it’s time for us to do something
If not now, then when
Will we see an end
To all this pain
It’s not enough to do nothing
It’s time for us to do something [x3]

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Schwan’s Foods Philanthropy is Helping Cosette Birkholz Will You?

Would you be willing to help my daughter Cosette fundraise for her DC trip? For every $25 gift card you buy from Schwan’s Foods $10 goes to her trip fund… oh yeah and they deliver the food right to you! That’s what we call a win-win-win. Below check the infographic made by Scwan’s describing their initiative.

schwan's helps cosette go to DC

Help Cosette Get to DC?

Here is how you do it:http://micahbirkholz.tumblr.com/post/93182199046/help-cosette-get-to-dc-and-get-schwans

About her school: Bloomington Lutheran School (BLS) is located  in southwest Bloomington just north of the Bloomington Ferry Bridge.  BLS began in 1952 and offers a complete academic curriculum for Pre-Kindergarten through 8th grade with extensive extra-curricular activities in a Christian atmosphere.

Schwan's fundraising

Help Send Cosette Birkholz to DC

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Cosette Birkholz: Schwan’s, Washington DC and Fundraising

 

Please help Cosette Birkholz(my daughter) get to Washington DC for her class trip. If you buy a $25 gift card $10 go right to her and the food gets delivered right to your home. Campaign code 12000, than click on “Cosette Birkholz” name so she gets the credit. Thanks so much friends….we need all the help we can get!!!

https://www.schwans-cares.com/

 

washington dc fundraising

Help Cosette Get To Washington DC

To see step by step screen shot instructions click here:

http://micahbirkholz.tumblr.com/post/93182199046/help-cosette-get-to-dc-and-get-schwans

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